diff --git a/bloat.go b/bloat.go
new file mode 100644
index 0000000..6460b26
--- /dev/null
+++ b/bloat.go
@@ -0,0 +1,102 @@
+//
+// Copyright (c) 2019 Ted Unangst <tedu@tedunangst.com>
+//
+// Permission to use, copy, modify, and distribute this software for any
+// purpose with or without fee is hereby granted, provided that the above
+// copyright notice and this permission notice appear in all copies.
+//
+// THE SOFTWARE IS PROVIDED "AS IS" AND THE AUTHOR DISCLAIMS ALL WARRANTIES
+// WITH REGARD TO THIS SOFTWARE INCLUDING ALL IMPLIED WARRANTIES OF
+// MERCHANTABILITY AND FITNESS. IN NO EVENT SHALL THE AUTHOR BE LIABLE FOR
+// ANY SPECIAL, DIRECT, INDIRECT, OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES
+// WHATSOEVER RESULTING FROM LOSS OF USE, DATA OR PROFITS, WHETHER IN AN
+// ACTION OF CONTRACT, NEGLIGENCE OR OTHER TORTIOUS ACTION, ARISING OUT OF
+// OR IN CONNECTION WITH THE USE OR PERFORMANCE OF THIS SOFTWARE.
+
+package main
+
+import (
+	"bytes"
+	"fmt"
+	"log"
+	"strings"
+	"sync"
+)
+
+var bloat_mtx sync.Mutex
+
+func bloat_counterplusone(s string) string {
+	bloat_mtx.Lock()
+	defer bloat_mtx.Unlock()
+
+	var bloat_counter int
+	getconfig("bloat_counter", &bloat_counter)
+
+	if bloat_counter < 9001 {
+		bloat_counter++
+		saveconfig("bloat_counter", bloat_counter)
+	}
+	// 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th
+	suf := "th"
+	switch bloat_counter % 10 {
+	case 1:
+		suf = "st"
+	case 2:
+		suf = "nd"
+	case 3:
+		suf = "rd"
+	}
+	if bloat_counter == 11 || bloat_counter == 12 || bloat_counter == 13 {
+		suf = "th"
+	}
+	val := fmt.Sprintf("%d%s", bloat_counter, suf)
+	log.Printf("now producing %s counter", val)
+	s = strings.Replace(s, "&lt;bloat_counter&gt;", val, -1)
+	return s
+}
+
+func bloat_counterfixhonk(honk *Honk) {
+	honk.Noise = bloat_counterplusone(honk.Noise)
+}
+
+func bloat_counterhtml(honk *Honk) {
+	honk.Noise = strings.Replace(honk.Noise, "&lt;bloat_counter&gt;", "1st", -1)
+}
+
+func bloat_counterannounce(user *WhatAbout, honk *Honk) {
+	rcpts := make(map[string]bool)
+	for _, a := range honk.Audience {
+		if a != thewholeworld && a != user.URL && !strings.HasSuffix(a, "/followers") {
+			box, _ := getboxes(a)
+			if box != nil && honk.Public && box.Shared != "" {
+				rcpts["%"+box.Shared] = true
+			} else {
+				rcpts[a] = true
+			}
+		}
+	}
+	if honk.Public {
+		for _, f := range getdubs(user.ID) {
+			box, _ := getboxes(f.XID)
+			if box != nil && box.Shared != "" {
+				rcpts["%"+box.Shared] = true
+			} else {
+				rcpts[f.XID] = true
+			}
+		}
+	}
+	for a := range rcpts {
+		bloat_counterfixhonk(honk)
+		jonk, _ := jonkjonk(user, honk)
+		jonk["@context"] = itiswhatitis
+		var buf bytes.Buffer
+		jonk.Write(&buf)
+		msg := buf.Bytes()
+		go deliverate(0, user.Name, a, msg)
+	}
+}
+
+func bloat_iscounter(honk *Honk) bool {
+	return strings.Contains(honk.Noise, "&lt;bloat_counter&gt;")
+}
+
diff --git a/fun.go b/fun.go
index 1521259..54ceda8 100644
--- a/fun.go
+++ b/fun.go
@@ -48,6 +48,9 @@ func reverbolate(userid int64, honks []*Honk) {
 			h.URL = h.XID
 			if h.What != "bonked" {
 				h.Noise = mentionize(h.Noise)
+				if bloat_iscounter(h) {
+					bloat_counterhtml(h)
+				}
 			}
 			h.Username, h.Handle = honkerhandle(h.Honker)
 		} else {
diff --git a/honk.go b/honk.go
index de443ec..96a30e4 100644
--- a/honk.go
+++ b/honk.go
@@ -506,6 +506,9 @@ func outbox(w http.ResponseWriter, r *http.Request) {
 
 	var jonks []junk.Junk
 	for _, h := range honks {
+		if bloat_iscounter(h) {
+			continue
+		}
 		j, _ := jonkjonk(user, h)
 		jonks = append(jonks, j)
 	}
@@ -624,6 +627,9 @@ func showhonk(w http.ResponseWriter, r *http.Request) {
 	}
 	if friendorfoe(r.Header.Get("Accept")) {
 		donksforhonks([]*Honk{h})
+		if bloat_iscounter(h) {
+			bloat_counterfixhonk(h)
+		}
 		_, j := jonkjonk(user, h)
 		j["@context"] = itiswhatitis
 		w.Header().Set("Content-Type", theonetruename)
@@ -1139,7 +1145,11 @@ func savehonk(w http.ResponseWriter, r *http.Request) {
 		}
 	}
 
-	go honkworldwide(user, &honk)
+	if bloat_iscounter(&honk) {
+		go bloat_counterannounce(user, &honk)
+	} else {
+		go honkworldwide(user, &honk)
+	}
 
 	http.Redirect(w, r, xid, http.StatusSeeOther)
 }
diff --git a/util.go b/util.go
index 2a509a3..429d4e1 100644
--- a/util.go
+++ b/util.go
@@ -286,6 +286,11 @@ func getconfig(key string, value interface{}) error {
 	return err
 }
 
+func saveconfig(key string, val interface{}) {
+	db := opendatabase()
+	db.Exec("update config set value = ? where key = ?", val, key)
+}
+
 func openListener() (net.Listener, error) {
 	var listenAddr string
 	err := getconfig("listenaddr", &listenAddr)