diff --git a/database.go b/database.go
index bfe5489..c18eb40 100644
--- a/database.go
+++ b/database.go
@@ -360,7 +360,7 @@ func scanhonk(row RowLike) *Honk {
 	}
 	h.Date, _ = time.Parse(dbtimeformat, dt)
 	h.Audience = strings.Split(aud, " ")
-	h.Public = !keepitquiet(h.Audience)
+	h.Public = loudandproud(h.Audience)
 	return h
 }
 
diff --git a/fun.go b/fun.go
index 34737b7..273fc1e 100644
--- a/fun.go
+++ b/fun.go
@@ -538,13 +538,13 @@ func butnottooloud(aud []string) {
 	}
 }
 
-func keepitquiet(aud []string) bool {
+func loudandproud(aud []string) bool {
 	for _, a := range aud {
 		if a == thewholeworld {
-			return false
+			return true
 		}
 	}
-	return true
+	return false
 }
 
 func firstclass(honk *Honk) bool {
diff --git a/web.go b/web.go
index 0e128b8..49569a9 100644
--- a/web.go
+++ b/web.go
@@ -1032,7 +1032,7 @@ func sendzonkofsorts(xonk *Honk, user *WhatAbout, what string) {
 		Date:     time.Now().UTC(),
 		Audience: oneofakind(xonk.Audience),
 	}
-	zonk.Public = !keepitquiet(zonk.Audience)
+	zonk.Public = loudandproud(zonk.Audience)
 
 	log.Printf("announcing %sed honk: %s", what, xonk.XID)
 	go honkworldwide(user, zonk)
@@ -1286,7 +1286,7 @@ func submithonk(w http.ResponseWriter, r *http.Request) {
 		http.Error(w, "honk to nowhere...", http.StatusNotFound)
 		return
 	}
-	honk.Public = !keepitquiet(honk.Audience)
+	honk.Public = loudandproud(honk.Audience)
 	honk.Convoy = convoy
 
 	donkxid := r.FormValue("donkxid")