diff --git a/activity.go b/activity.go
index 46c817b..eda5ab2 100644
--- a/activity.go
+++ b/activity.go
@@ -1410,8 +1410,6 @@ func collectiveaction(honk *Honk) {
 }
 
 func junkuser(user *WhatAbout) junk.Junk {
-	about := markitzero(user.About)
-
 	j := junk.New()
 	j["@context"] = itiswhatitis
 	j["id"] = user.URL
@@ -1419,7 +1417,7 @@ func junkuser(user *WhatAbout) junk.Junk {
 	j["outbox"] = user.URL + "/outbox"
 	j["name"] = user.Display
 	j["preferredUsername"] = user.Name
-	j["summary"] = about
+	j["summary"] = user.HTAbout
 	if user.ID > 0 {
 		j["type"] = "Person"
 		j["url"] = user.URL
diff --git a/database.go b/database.go
index 8570213..14f00f2 100644
--- a/database.go
+++ b/database.go
@@ -20,6 +20,7 @@ import (
 	"database/sql"
 	"encoding/json"
 	"fmt"
+	"html/template"
 	"log"
 	"sort"
 	"strconv"
@@ -29,6 +30,7 @@ import (
 	"humungus.tedunangst.com/r/webs/cache"
 	"humungus.tedunangst.com/r/webs/httpsig"
 	"humungus.tedunangst.com/r/webs/login"
+	"humungus.tedunangst.com/r/webs/mz"
 )
 
 func userfromrow(row *sql.Row) (*WhatAbout, error) {
@@ -53,6 +55,11 @@ func userfromrow(row *sql.Row) (*WhatAbout, error) {
 	if user.Options.Reaction == "" {
 		user.Options.Reaction = "none"
 	}
+	var marker mz.Marker
+	marker.HashLinker = ontoreplacer
+	marker.AtLinker = attoreplacer
+	user.HTAbout = template.HTML(marker.Mark(user.About))
+
 	return user, nil
 }
 
diff --git a/docs/changelog.txt b/docs/changelog.txt
index 0136b73..78df37b 100644
--- a/docs/changelog.txt
+++ b/docs/changelog.txt
@@ -2,6 +2,8 @@ changelog
 
 === next
 
++ Better support for rich text bios.
+
 + Follow and unfollow should work a little better.
 
 ++ backup command.
diff --git a/honk.go b/honk.go
index 0bc29cd..9ff7b04 100644
--- a/honk.go
+++ b/honk.go
@@ -40,6 +40,7 @@ type WhatAbout struct {
 	Name    string
 	Display string
 	About   string
+	HTAbout template.HTML
 	Key     string
 	URL     string
 	Options UserOptions
diff --git a/web.go b/web.go
index 953aaba..fe5216e 100644
--- a/web.go
+++ b/web.go
@@ -701,9 +701,7 @@ func showuser(w http.ResponseWriter, r *http.Request) {
 	honks := gethonksbyuser(name, u != nil && u.Username == name, 0)
 	templinfo := getInfo(r)
 	templinfo["Name"] = user.Name
-	whatabout := user.About
-	whatabout = markitzero(user.About)
-	templinfo["WhatAbout"] = template.HTML(whatabout)
+	templinfo["WhatAbout"] = user.HTAbout
 	templinfo["ServerMessage"] = ""
 	templinfo["HonkCSRF"] = login.GetCSRF("honkhonk", r)
 	honkpage(w, u, honks, templinfo)