diff --git a/plugin/zoom-js/zoom.js b/plugin/zoom-js/zoom.js
index 95093e0e..efccad6d 100644
--- a/plugin/zoom-js/zoom.js
+++ b/plugin/zoom-js/zoom.js
@@ -11,7 +11,17 @@
 		if( event[ modifier ] && isEnabled ) {
 			event.preventDefault();
 
-			var bounds = event.target.getBoundingClientRect();
+			var bounds;
+			var originalDisplay = event.target.style.display;
+
+			// Get the bounding rect of the contents, not the containing box
+			if (window.getComputedStyle(event.target).display === 'block') {
+				event.target.style.display = 'inline-block';
+				bounds = event.target.getBoundingClientRect();
+				event.target.style.display = originalDisplay;
+			} else {
+				bounds = event.target.getBoundingClientRect();
+			}
 
 			zoom.to({
 				x: ( bounds.left * revealScale ) - zoomPadding,